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The makers story
Bloomsburg Business Week described it as 'the most successful liquor brand in decades' - and it's easy to see why. Fireball has blazed a trail of success across America before the flames leapt over to UK shores. Rumour has it that a bartender on a particularly harsh Canadian winter attempted to warm himself up by blending cinnamon with Canadian rye whisky, but ended up creating America's new favourite liqueur.
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